It seems as if touch doesn’t merely increase your good feelings, but it also decreases your bad feelings.
For many years, researchers believed that the nerves of our skin could recognize just four kinds of stimulation: touch, heat, pain and itch. But there is growing evidence that cutaneous senses include another one that conveys information not just about touch, but about the pleasant properties of touch.
Animals that are social by nature, such as many birds and mammals, have areas that can’t be reached by their own design and must be addressed either by rubbing against objects or by grooming by others. These areas — largely the head and neck — appear to be endowed with extra nerves that feel good when stimulated.